New York City is a city where tourism is just as important as any other business. In order to stand out above the rest, a tour company and freelance tour-guides need to market themselves as industry experts. They focus and grasp the attention of those interested in coming on a New York vacation. My job here was to portray Eugene McMichael as the tour expert with over 35 years experience. He wanted a tour poster that was clear of clutter, direct and to the point. I silhouetted the word New York City and combined it with an image of Midtown Manhattan.
